Sprite packaging gets hiphop redesign for summer campaign

first_imgSprite packaging gets hip-hop redesign for summer campaignPosted By: News Deskon: June 20, 2017In: Beverage, Industries, Marketing, Packaging, Soft drinksPrintEmailSprite has teamed up with a series of hip-hop artists to promote its redesigned summer cans and bottles in the US.The limited edition Summer Sprite Cold Lyrics Series features lyrics printed on the cans from six rappers: Vince Staples, Lil Yachty, D.R.A.M., Vic Mensa, Kamaiyah and Kap G.Sprite manufacturer Coca-Cola said each artist was chosen ‘because of their unique perspective and reputation for staying true to themselves’.The series aims to build on the success of the Coca-Cola Share a Coke campaign, which saw names printed on bottles and cans.Director of Sprite & Citrus Brands for Coca-Cola North America, Bobby Oliver, said: “Sprite has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists.“This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.” The lyrics will appear on 16-ounce Sprite cans and 20-ounce bottles and be available for a limited time in stores across the US.Share with your network: Tags: Coca-Colamarketingsoft drinksSpriteUnited Stateslast_img read more

Lactalis buys yogurt brand Siggis as Emmi sells its stake

first_imgLactalis buys yogurt brand Siggi’s, as Emmi sells its stakePosted By: News Deskon: January 05, 2018In: Business, Dairy, Industries, Mergers & AcquisitionsPrintEmailFrench dairy company Lactalis has agreed to acquire US brand of Icelandic-style skyr yogurts Siggi’s for an undisclosed sum.Emmi, which will sell its 22% stake in the brand, said it now aims to focus its US business on milk and cheese products.Headquartered in New York, Siggi’s will remain a standalone company under its current senior leadership team, which includes its founder as CEO, and Bart Adlam as president.Lactalis aims to profit from the impressive growth of the yogurt brand, which saw its revenue double last year.“We are delighted to welcome Siggi’s to the Lactalis Group, which further expands our yogurt platform in the US with this unique and fast-growing yogurt brand,” said Lactalis president Emmanuel Besnier.“We look forward to supporting Siggi’s as it continues to bring its retail partners exceptional dollar growth in the yogurt category.”Siggi’s was founded by Siggi Hilmarsson who, after moving to New York from Iceland, found American yogurt too sweet and full of extra ingredients.He started making his own yogurt in his kitchen. The recipe was based on skyr, the Icelandic-style yogurt Hilmarsson grew up eating in his native country. With seed investment from his former professor, Hilmarsson started selling the yogurt at an outdoor market in downtown Manhattan in 2006.Since then the company has gone from a natural foods start-up to a fast-growing yogurt brand in conventional grocery. Yesterday it unveiled a 4% fat skyr yogurt range made with no added sugar, preservatives, sweeteners, colours or flavours.Hilmarsson said: “We’re excited to join the Lactalis family which offers the opportunity to further fuel our growth. Our core values of clean ingredient label and less sugar will remain 100% unchanged. Consumers everywhere are actively trying to reduce sugar in their diets so our offering has a global relevance.”In August, Emmi announced disappointing sales results for the first half of 2017, citing Brexit and weakness in the British pound as the main catalysts.The Swiss dairy sought to broaden its international reach earlier in 2017 with the purchase of Brazilian producer Laticínios Porto Alegre.The US is Emmi’s largest foreign market and it aims to shift focus to goat’s milk products (through its Cypress Grove, Redwood Hill Farm & Creamery, and Meyenberg brands), organic, lactose-free cow’s milk products (Green Valley Organic), organic cows’s milk cheeses (Cowgirl Creamery) and speciality cheeses from Wisconsin and Switzerland (Emmi Roth USA).Share with your network: Tags: EmmiLactalisSiggi’sUnited Statesyogurtlast_img read more

CocaCola Nestlé and Kraft Heinz eyeing GSKs Horlicks – reports

first_imgCoca-Cola, Nestlé and Kraft Heinz eyeing GSK’s Horlicks – reportsPosted By: News Deskon: June 18, 2018In: Beverage, Business, Industries, Mergers & AcquisitionsPrintEmailCoca-Cola is considering making an offer to acquire malted drink brand Horlicks from UK pharmaceuticals company GlaxoSmithKline (GSK), according to the Sunday Telegraph.It is understood both companies have held talks about a deal after GSK announced in March that it would carry out a review of the brand. Other potential bidders include Nestlé and Kraft Heinz.Any sale would likely include GSK’s 72.5% stake in India-listed GlaxoSmithKline Consumer Healthcare, which sells Horlicks in India, and is thought to be valued at £2.5 billion.Founded in Chicago by British-born brothers James and William Horlick, the 145-year-old Horlicks brand now makes most of its sales in India, where the product is given as a breakfast drink to children.GSK chief executive Emma Walmsley said: “This is an absolutely extraordinary brand, with more than a century of history, particularly in India [where it is] much loved.”A move by Coca-Cola would see the company continue its efforts of offering healthier beverage options in India other than soft drinks. The firm will invest $1.7 billion in the country over the next five years as it creates a range of region-specific juice variants made from fruits native to India.Meanwhile, Coca-Cola India announced last year that it aims to make its Thums Up cola a $1 billion brand in the next two years as it launched new variant Thums Up Charged. The company and its bottlers will invest to boost customer loyalty, launch new packs, expand distribution and increase manufacturing capacity in a bid to reach the landmark by 2020.GSK, which is Britain’s biggest drugs company, was established in 2000 through the merger between Glaxo Wellcome and Smithlkine Beechman.Share with your network: Tags: Coca-ColaHorlicksKraft HeinzNestléUKlast_img read more

Tennessee mothers discuss raising LGBT kids in a state set to legalize

first_imgUS news This article is more than 1 month old Share on Twitter This article is more than 1 month old Dawn Moore had a horrible day because another mother confronted her for speaking to her child during a practice session for the local soccer club. Andrea Kulp tells a story about her youngest son and husband flipping – and losing – their canoe on a recent day out fishing.Laura, who only wants to be identified by a pseudonym, pipes in with an anecdote about the town’s leadership.“The Clarksville mayor is LGBT friendly,” she informs her audience of three. Eyes light up around the table. Everyone leans in over their salads.In the town near the Tennessee-Kentucky state line, they have all had to navigate or are navigating raising LGBT children in a state where, in recent months, Republican lawmakers introduced six anti-LGBT bills, dubbed by the campaigning group Tennessee Equality Project as a Slate of Hate.They range from: the protection of private adoption agencies allowed to reject an adoption based on religious views; to a law that advocates say would allow businesses to discriminate against people based on religious views without repercussions; and an “indecent exposure” bill that limits used of public changing spaces and restrooms to single sex. This last bill, though not explicitly stated, would directly affect transgender individuals because Tennessee is one of a handful of states that does not allow people to change the gender on their birth certificate.After outrage from the likes of the singer Taylor Swift, who donated $113,000 to the Tennessee Equality Project, other prominent voices have protested against the plans. Businesses, including Amazon and Lyft, signed a letter condemning the bills, signaling potential financial repercussions for the state.The Tennessee Titans, the local NFL team, issued a statement in opposition to discrimination and the economic ramifications of such bills, saying: “Discriminatory legislation hurts all of us.”None of these proposed bills are new to LGBT advocates and the lawmakers putting them forward. In fact, a number of states have seen similar laws, pushed by Christian groups, pass through their state legislatures. The Congressional Prayer Caucus Foundation (CPCF) has put together talking points and “model bills” for lawmakers to replicate at the state level. Along with those coordinated efforts across state legislatures, a number of Christian groups have put together a 100-plus page handbook, Project Blitz, with chapters such as Religious Liberty Protection Legislation – Public Policy Resolutions and Legislation Regarding Our Country’s Religious Heritage.The Guardian reported last year that, in 2017 and 2018, more than 75 bills had been brought forward across the United States that appear to be modeled on the objectives of the organization and some of its sample bills.For now, most of the Tennessee bills have been tabled until the 2020 legislative session that resumes in January.But that has not eased the fears of those targeted.Julia Tate-Keith is an adoption attorney in Murfreesboro, Tennessee. In her dining room, doubling as her home office, she sits across from Ernie Ratliff, who has four adopted children with his husband George.Ratliff worries about the proposed legislation targeting adoption, even though the current spate of bills have been shelved for the rest of the year. He says, hundreds of children are in the care of the state of Tennessee and there aren’t enough guardians to go around as it is, without discriminating against LGBT couples, Ratliff says.If something like the Tennessee adoption law passed, he worried, what would happen to the children who asked to be specifically placed with LGBT parents because they identified as such? “My belief, which is not everybody’s belief, is it’s a kid. Who cares? Take ’em?” he said.Ratliff and his husband began adopting children in 2009 and fostering children, as well. In the past decade, they have adopted and fostered more than 40 children.“Hatred is a big part of [why they’re trying to pass these laws],” he surmised.Back in Clarksville, Laura navigates healthcare and insurance through her job for her transgender son, She says the sense of hate has shocked her, as well. She’s had to go to human resources a number of times to negotiate health insurance benefits as her transgender son’s needs change. Worried about the reactions, Laura has yet to tell any of her colleagues she has a transgender child, which is why she asked the Guardian to refer to her only by her first name.She had asked a local doctor, who had never had a transgender patient, to take on her 17-year-old. “My youngest child is transgender,” she said, relaying what she told the doctor that day, “and I started to cry because I don’t say it very often.”She was pleased, though, because the doctor’s interactions with her son made it clear he had done his research before meeting the teen.The other mothers can relate.Moore just sent her youngest teen daughter, to an eighth-grade dance after she came out. Proudly, she pulls up a picture of her daughter. “She wasn’t nervous at all,” she said. Surprisingly, Moore’s two brothers, both Baptists, liked the picture she had posted of her daughter on Facebook, dressed in a black suit and a rainbow bow tie.Another mom asked to remain anonymous because her own transgender son is looking for a job after college graduation. He transitioned, the 60-year-old mother of three says, during college and only told her during his sophomore year. For nearly six months after she found out, she was upset.But soon after, she started advocating on her son’s behalf. Now, she proudly said, he sometimes says to her, “Mom, I think you might be more gay than me.”She calls her representatives regularly, though they have yet to address any of her concerns about the bills. “But they don’t care about me and my kid,” she added. So she took it upon herself to create this support group, a place where mothers can meet monthly to talk about their own lives, and not the bills.Kulp relays the latest about her son Brandon, who has moved to Ohio with a Japanese boyfriend he met while studying abroad. On the last visit, the couple slept in the same room as his parents. “Who doesn’t love sleeping in the same room as their parents?” she asks. As everyone laughs, Laura answers a question about if and how she speaks to her son about his transition and the looming laws in his home state.No, she says. “I don’t want the world to feel hostile for him.” Khushbu Shah in Clarksville, Tennessee … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on LinkedIn US supreme court to consider LGBT employment discrimination US news Tennessee moms, including Dawn Moore, left, discuss raising their LGBT children in a conservative state that recently introduced six anti-LGBT bills.Photograph: Khushbu Shah/The Guardian Last modified on Fri 31 May 2019 05.37 EDT Reuse this content Shares1,0341034 Share on WhatsApp After a round at the salad bar at Ruby Tuesdays, the moms gather in a booth at the back of the restaurant in Clarksville, northern Tennessee. Share on Facebook Read more Support The Guardian Topics Share on Facebook Share via Email Tennessee LGBT rights Tennessee mothers discuss raising LGBT kids in a state set to ‘legalize hate’ Share on Messenger Share on Twitter news Share on Pinterest Since you’re here… Mon 27 May 2019 02.00 EDT Republican lawmakers have introduced six anti-LGBT bills, which the Tennessee Equality Project has dubbed the Slate of Hate Share via Emaillast_img read more

ATU121 – How will iOS7 and the iPhone 5 impact people with

first_imgPodcast: Play in new window | DownloadYour weekly dose  of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Show Notes:Sami Rahman from Bridging Apps www.BridgingApps.orgScott Davert from AppleVis.comApple’s new technology: www.Apple.com and www.Apple.com/enablewww.EasterSealsTech.com——————————Listen 24/7 at www.AssistiveTechnologyRadio.comIf you have an AT question, leave us a voice mail at: 317-721-7124 or email tech@eastersealscrossroads.orgCheck out our web site:  https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook:  www.Facebook.com/INDATAShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATU100 – 100th Episode retrospective and “Best AT Tips” from our friends!April 26, 2013In “Assistive Technology Update”ATU102 – Dear Assistive Technology User – Special EpisodeMay 10, 2013In “Assistive Technology Update”ATU090 – AT Newbies (Josh Reckelhoff & Ron King), Bionic Eye for the Blind, CSUN, TarHeel Reader, Weather Alert Radios for the Deaf and Hard of HearingFebruary 15, 2013In “Assistive Technology Update”last_img read more

Medallia Announces AIPowered Innovations to Fuel Digital Transformation

first_imgMedallia Announces AI-Powered Innovations to Fuel Digital Transformation PRNewswireJune 5, 2019, 10:32 pmJune 5, 2019 The World’s Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every CustomerMedallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia’s Experience Data Platform and Medallia Athena. During Experience, Medallia’s premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online experience management marketplace focused on driving innovation and value with pre-built apps, components, and integrations.New Innovations to Medallia Experience Cloud That Extend Leadership in CXExperience Data Platform (XDP) is a system of record for experience data that combines experience signals from multiple channels and systems to provide a 360o view of every customer’s experience. Medallia brings XDP to market with the launch of CX360 Profiles. Each profile provides a full 360º view of every customer’s interactions (along with explicit and derived sentiment) to help companies understand every customer’s journey and then drive high-impact, personalized actions.CX360 Profiles built on the Experience Data Platform (XDP) provides a full 360º view of every customer’s interactions (along with explicit and derived sentiment) to help companies understand every moment and then drive high-impact, personalized actions. XDP is a system of record for experience data that combines experience signals from multiple channels and systems to provide a 360o view of every customer’s experience. Medallia brings XDP to market with the launch of CX360 Profiles.“Mapping every signal to the right customer and connecting the dots along the customer journey is crucial to seeing the experience through the customer’s eyes,” said Krish Mantripragada, Medallia’s Chief Product Officer. “Only when you understand all of their interactions, you can then identify how to better serve customers and transform their experience. Medallia delivers this complete view of the customer journey for every single customer.”Marketing Technology News: Net Element Launches Blade, Fully-Automated, Artificial Intelligence-Powered Underwriting Solution with Predictive ScoringAction Intelligence, powered by Medallia Athena—Medallia’s artificial intelligence and machine-learning layer—gives companies actionable insights to improve experiences for every single customer. Using deep learning and predictive analytics, Medallia Action Intelligence evaluates every feedback signal and scores it for risk to determine the best course of action for each customer. In addition, it automatically discovers, evaluates and suggests actions, from customer and employee feedback, that are likely to have the biggest impact on the overall customer experience. With Medallia Action Intelligence, now companies can know which actions will matter most to their customers.Medallia Athena Text Analytics now compares segments, time periods, and other attributes to discover key differences in underlying themes and topics in customer feedback. In addition, Theme Explorer enhancements enable brands to rapidly discover new trends and themes emerging in their feedback. And a newly updated UI makes finding insights and emerging trends easier and intuitive.Medallia Conversations, which lets in-the-moment conversational engagement happen in mobile messaging, now supports WeChat, and an open messaging API for integration with popular messaging channels. Medallia Conversations’ compatibility with fast growing messaging platforms offers companies the ability to have a two-way dialogue with billions of users as their experiences unfold.Medallia Social, now offers the ability to respond to Facebook and Google reviews directly from within Medallia Experience Cloud. Medallia Social already captures these reviews alongside other feedback signals, but these enhancements make it easier for customers to address feedback faster than ever before.myMedallia Mobile enables brands to customize the widely adopted Medallia Mobile app with their own unique branding. This helps companies nurture deeper employee engagement and infuse the customer experience into an organization’s culture.Marketing Technology News: Consumers Reluctant to Swap Passwords for Biometrics for Fear of Identity FraudMedallia Launches Medallia XchangeMedallia Xchange is a new online marketplace for experience management apps, components and integrations, purpose-built for specific industry use cases. The solutions found on Xchange will help drive rapid innovation and accelerate time-to-value. Medallia Xchange will also include apps, components, and integrations by third party developers and partners.‘With the Medallia Xchange marketplace, we are helping companies leverage best-in-breed solutions designed for specific industries, roles, and use cases to supercharge their experience management programs,” said Sheri Kahn, SVP Product Marketing. “And we will extend Medallia Xchange into our partner ecosystem to provide an even broader set of solutions purpose-built for improving customer and employee experiences.”Marketing Technology News: Hitachi and Virtusa Partner to Advance AI in Financial Services CX360Experience Data PlatformMarketing TechnologyMedalliaMedallia AthenaMedallia Experience CloudNews Previous ArticleMapp Completes the Acquisition of WebtrekkNext Article3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experienceslast_img read more

The Snapdragon 215 Could Make Cheap Phones Less Terrible

first_img Tom Hanks Breaks The Internet With Mister Rogers Debut By Ryan Whitwam on July 9, 2019 at 3:29 pm The Real Reason Marvel Didn’t Bring Back Snipes For ‘Blade’ The Snapdragon 215 Could Make Cheap Phones Less Terrible Kevin Smith Unveils Poster for a Gritty Reboot New TV Shows That Will Absolutely Get Canceled in 2019 Saying Goodbye to Johnny Depp 4 Comments Actors Who Could Barely Stomach Kissing Each Other on Screen Anna Kendrick’s Transformation is Turning Heads The Tragedy of Marie Osmond Just Keeps Getting Sadder and Sadder You’d never expect a sub-$100 phone to be as fast as a flagship device like the Pixel 3 or Galaxy S10, but they can still be unreasonably slow sometimes. The bargain-priced Qualcomm Snapdragon 200-series chips have offered bare minimum performance in the past, but the company’s new Snapdragon 215 system-on-a-chip (SoC) could make ultra-cheap phones much more usable with better performance, higher resolutions, and more. The Snapdragon 215 replaces the 210, which has been a bottom-tier chip for Qualcomm since 2014. You’d see the 210 most often in ultra-cheap unlocked phones from white label manufacturers. Those are the sort of phones no one necessarily wants to use but plenty of people still do. The 215 SoC is a quantum leap over the 210 — Qualcomm says it’s 50 percent faster across the board. Like the old 210, the SD215 has a quad-core CPU. However, it has Cortex A53 cores instead of the aging A7 CPUs. These 64-bit cores are considerably faster and more efficient than the old 32-bit A7s. Cheap phones are slowly moving toward tall display ratios like 18:9, and the Snapdragon 215 will support that up to HD+ at 720×1560 (19.9:9). The more powerful Adreno 308 GPU can also decode video and render games more easily. It’s 28 percent faster than the 210’s GPU while offering better video battery life. Qualcomm’s new chip will also help budget phones compete on the camera front with its dual ISP (image signal processors). The 215 supports dual camera setups for enhanced depth sensing and portrait effects. Camera resolution also gets a boost to 13MP from 8MP on the 210. The new Hexagon DSP allows for about five days of music playback on an average phone, and apps that use sensors like GPS won’t drain the battery as much. The new SoC has more wireless capabilities, too. There’s NFC support for the first time on a 200-series chip. It was understandable to omit that in 2014, but mobile payments are much more common now. There’s also dual-SIM support with VoLTE on both cards. The updated 802.11ac Wi-Fi radio also means faster speeds, up to 433Mbps down. However, LTE still tops out at 150Mbps like the 210 (it has the same old X5 LTE modem). The first devices with the Snapdragon 215 will launch later in 2019. While it supports more features, there’s no guarantee device makers will utilize all the technologies offered by the Snapdragon 215. Phones with this SoC will cost well under $100, so there’s not going to be room for all the bells and whistles. Now read:The Entire Semiconductor Market Just Suffered the Worst Downturn in a DecadeReport: Apple Bought Loads of Cheap Patents to Make Qualcomm Look BadIntel CPU Shortage Could Worsen in Q2 2019, Opening Path for ARM, AMD You Might Also LikePowered By ZergNet Tagged In smartphonesmobileARMqualcommsystem-on-a-chip Post a Comment 4 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use.last_img read more

What Is Speculative Execution

first_img The Real Reason Emma Watson Refuses to Do a Nude Scene Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Tagged In microsoftamdintelcpuswindows 10ARMcpusemiconductorsibmextremetech explainsprocessorsRAMprogrammingspeculative executionbranch predictionspeculative processing Post a Comment 28 Comments The Sad Situation That Hayden Panettiere Is Living In Today 28 Comments The Most Inappropriate Comic Book Characters Ever What Is Speculative Execution? By Joel Hruska on May 16, 2019 at 9:07 am The Real Meaning Behind These Movie Titles As discussion of the Spectre and Meltdown flaws continues to dominate the tech news cycle, there has been repeated reference to a specific feature of high-end CPUs: speculative execution. It’s a key capability of higher-end ARM products, Apple’s custom ARM cores, IBM’s POWER family, and the vast majority of the x86 processors produced by Intel and AMD. Here’s what speculative execution is and how it relates to other key capabilities of modern microprocessors, and how the recent Meltdown bug targets Intel CPUs in particular.What Is Speculative Execution?Speculative execution is a technique CPU designers use to improve CPU performance. It’s one of three components of out-of-order execution, also known as dynamic execution. Along with multiple branch prediction (used to predict the instructions most likely to be needed in the near future) and dataflow analysis (used to align instructions for optimal execution, as opposed to executing them in the order they came in), speculative execution delivered a dramatic performance improvement over previous Intel processors. Because these techniques worked so well, they were quickly adopted by AMD, which used out-of-order processing beginning with the K5. ARM’s focus on low-power mobile processors initially kept it out of the OOoE playing field, but the company adopted out-of-order execution when it built the Cortex A9 and has continued to expand its use of the technique with later, more powerful Cortex-branded CPUs.Here’s how it works. Modern CPUs are all pipelined, which means they’re capable of executing multiple instructions in parallel, as shown in the diagram below.Image by Wikipedia. This is a general diagram of a pipelined CPU, showing how instructions move through the processor from clock cycle to clock cycle.Imagine that the green block represents an if-then-else branch. The branch predictor calculates which branch is more likely to be taken, fetches the next set of instructions associated with that branch, and begins speculatively executing them before it knows which of the two code branches it’ll be using. In the diagram above, these speculative instructions are represented as the purple box. If the branch predictor guessed correctly, then the next set of instructions the CPU needed are lined up and ready to go, with no pipeline stall or execution delay.Without branch prediction and speculative execution, the CPU doesn’t know which branch it will take until the first instruction in the pipeline (the green box) finishes executing and moves to Stage 4. Instead of having moving straight from one set of instructions to the next, the CPU has to wait for the appropriate instructions to arrive. This hurts system performance since it’s time the CPU could be performing useful work.The reason its “speculative” execution, of course, is because the CPU might be wrong. If it is, the system loads the appropriate data and executes those instructions instead. But branch predictors aren’t wrong very often; accuracy rates are typically above 95 percent.Why Use Speculative Execution?Decades ago, before out-of-order execution was invented, CPUs were what we today call “in order” designs. Instructions executed in the order they were received, with no attempt to reorder them or execute them more efficiently. One of the major problems with in-order execution is that a pipeline stall stops the entire CPU until the issue is resolved.The other problem that drove the development of speculative execution was the gap between CPU and main memory speeds. The graph below shows the gap between CPU and memory clocks. As the gap grew, the amount of time the CPU spent waiting on main memory to deliver information grew as well. Features like L1, L2, and L3 caches and speculative execution were designed to keep the CPU busy and minimize the time it spent idling.If memory could match the performance of the CPU there would be no need for caches.It worked. The combination of large off-die caches and out-of-order execution gave Intel’s Pentium Pro and Pentium II opportunities to stretch their legs in ways previous chips couldn’t match. This graph from a 1997 Anandtech article shows the advantage clearly.Thanks to the combination of speculative execution and large caches, the Pentium II 166 decisively outperforms a Pentium 250 MMX, despite the fact that the latter has a 1.51x clock speed advantage over the former.Ultimately, it was the Pentium II that delivered the benefits of out-of-order execution to most consumers. The Pentium II was a fast microprocessor relative to the Pentium systems that had been top-end just a short while before. AMD was an absolutely capable second-tier option, but until the original Athlon launched, Intel had a lock on the absolute performance crown.The Pentium Pro and the later Pentium II were far faster than the earlier architectures Intel used. This wasn’t guaranteed. When Intel designed the Pentium Pro it spent a significant amount of its die and power budget enabling out of order execution. But the bet paid off, big time.There are differences between how Intel, AMD, and ARM implement speculative execution, and those differences are part of why Intel is exposed to some of these attacks in ways that the other vendors aren’t. But speculative execution, as a technique, is simply far too valuable to stop using. Every single high-end CPU architecture today — AMD, ARM, IBM, Intel, SPARC — uses out-of-order execution. And speculative execution, while implemented differently from company to company, is used by each of them. Without speculative execution, out-of-order execution as we know it wouldn’t function.Why Is Meltdown Such a Problem for Intel?The reason Meltdown causes such unique headaches for Intel is because Intel allows speculative execution to access privileged memory a user-space application would never be allowed to touch. Here’s how MarkCC of Goodmath.org describes the problem:Code that’s running under speculative execution doesn’t do the check whether or not memory accesses from cache are accessing privileged memory. It starts running the instructions without the privilege check, and when it’s time to commit to whether or not the speculative execution should be continued, the check will occur. But during that window, you’ve got the opportunity to run a batch of instructions against the cache without privilege checks. So you can write code with the right sequence of branch instructions to get branch prediction to work the way you want it to; and then you can use that to read memory that you shouldn’t be able to read.The speculative prediction implementations of other CPU vendors don’t allow user-space applications to probe the contents of kernel space memory at any point. The only way to mitigate Meltdown in software is to force the system to perform a full context switch every time it switches between kernel and user memory space. The reason the performance impact from Meltdown is so varied is that how much this patch hurts is a function of how often an application has to context switch. The performance issues, however, appear to be limited to servers and have not generally been seen on the consumer side — at least, not very much.There are Performance Impacts on Some Mitigation StrategiesOne of the mitigation strategies we’ve seen proposed, particularly more recently, is disabling Hyper-Threading. Apple has issued an update related to MDS, notifying its users that they can disable HT if they want to limit the ability of data to leak between multiple threads within the same CPU core. They’ve also stated that this can hit performance by up to 40 percent. That’s an extreme case because HT isn’t generally “worth” that much performance to an Intel CPU — we’d expect the typical impact to be in the 20-30 percent range — but it’s still a significant whack and far more performance than we typically see from a new CPU version.There has been genuine expert disagreement on the degree to which people need to do this in order to protect themselves. Some, like Theo de Raadt, who runs the FreeBSD project, have disabled HT by default. Other OS’s have yet to take this step. Companies like Apple have shied away from telling customers to do this as well, writing: “Although there are no known exploits affecting customers at the time of this writing, customers who believe their computer is at heightened risk of attack [can disable HT].” Some of the patches associated with fixing Spectre and Meltdown have also had performance impacts, though some of the impacts were then reduced by further patches, and the degree of slowdown is workload and, to some extent, CPU architecture dependent in the first place.In the long run, we expect AMD, Intel, and other vendors to continue patching these issues as they arise, with a combination of hardware, software, and firmware updates. Conceptually, side channel attacks like these are extremely difficult, if not impossible, to prevent. Specific issues can be mitigated or worked around, but the nature of speculative execution means that a certain amount of data is going to leak under specific circumstances. It may not be possible to prevent it without giving up far more performance than most users would ever want to accept.Now read:Intel Discloses New Speculative Execution Security VulnerabilitiesModern CPUs Likely Permanently Haunted by Spectre Security FlawsIntel’s Whiskey Lake Contains Some Hardware Mitigation for Spectre, Meltdown, and ForeshadowCheck out our ExtremeTech Explains series for more in-depth coverage of today’s hottest tech topics.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>  The Outrage Over Robert Pattinson As Batman Continues The Most Offensive Video Game Characters of All Time Ginny From ‘Harry Potter’ Is 28 and Unrecognizably Gorgeous You Might Also LikePowered By ZergNet We Finally Understand Why ‘Criminal Minds’ Got Canceledlast_img read more

AMD Will Provide a Free Temporary UEFI Upgrade Kit for Ryzen 3000

first_img 38 Comments This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality You Might Also LikePowered By ZergNet ‘Playmobil’ Trailer Debuts Danielle Radcliffe’s Toy Secret Agent 10 Scientifically Proven Side Effects of Growing a Beard AMD Will Provide a Free Temporary UEFI Upgrade Kit for Ryzen 3000 Motherboard Updates Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous We Now Fully Understand the Bizarre Finale of ‘Friends’ Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 New Details Confirmed About Natalie Portman As Mighty Thor Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 15shares This site may earn affiliate commissions from the links on this page. Terms of use. By Joel Hruska on July 16, 2019 at 10:05 am The Real Reason the ‘Blade’ Reboot Is Happening Tagged In amdcpusuefibiosRyzen 3000Ryzen 7 3700XcompatibilityBIOS updateUEFI updateX470 motherboardX570 motherboard Post a Comment 38 Comments AMD has once again refreshed its backward compatibility program and will offer customers who buy a Ryzen 3000 CPU without a compatible motherboard an APU they can use to update their systems. This program, which has been in place for several years now, is a solution to the perennial issue of CPU/APU upgrades not being backward compatible with older motherboards.To be clear: This issue is longstanding and has existed for decades. When CPU designers release new CPUs, UEFI/BIOS updates are always required to add support for the new chips. The reason this has been a topic we’ve returned to multiple times in the Ryzen era is that AMD made it a point to emphasize backward compatibility with Ryzen. This means more CPUs have been launched for older platforms, which increases the chance of hitting this problem.With that said, there may be reasons for AMD customers to prefer older chipsets with the Ryzen 7 3000 family, and that makes this offer important. We have been investigating third-generation Ryzen power consumption and the associated power consumption of X470 and X570 motherboards since before the Ryzen 7 review embargo lifted. While the X570 motherboard family provides newer features, like PCIe 4.0 support, these boards also consume more power than the X470 family.The gap can be significant in some cases, and the gap means that the X470 may be a better choice for customers who are looking to build the most power-efficient system possible. But this also introduces the possibility that you’ll end up buying a motherboard that isn’t compatible with the latest CPUs, due to having been stocked before the chips launched.If you need a CPU to perform a UEFI update, AMD will ship you one, provided you have made a valid purchase of a 3rd gen Ryzen CPU and can’t boot the motherboard due to a UEFI update issue. Send AMD a photo of your CPU (with serial numbers visible) and a copy or summary of communication with your motherboard manufacturer to indicate why support from the OEM won’t resolve the problem. AMD’s help page goes through several options that may help users fix the problem without needing a new CPU, but whether these work will depend on whether the motherboard supports features like UEFI / BIOS flashback.AMD will ship users an Athlon 200GE with prepaid return shipping to perform the update. The CPU must be returned within 10 days, but users are free to keep the included thermal solution if they so desire. Those who need to apply for a kit can do so here. Include your CPU serial number in the product details and enter the phrase “Boot kit Required” (without quotes) in the “Problem Description” field.Now Read:Destiny 2 Doesn’t Currently Run on Ryzen 3000 CPUs, but a Fix Is ComingAMD’s Ryzen 7 3700X and Ryzen 9 3900X Reviewed: Red Storm RyzenNew Leak: Intel 10-Core Comet Lake CPUs Will Counterattack Ryzen 3000 Family last_img read more

Qualtrics Announces New XM Integration with Adobe Experience Platform Launch

first_imgQualtrics Announces New XM Integration with Adobe Experience Platform Launch PRNewswireMay 31, 2019, 7:15 pmMay 31, 2019 New Qualtrics Extension Helps Organizations Using Adobe Experience Platform Launch Create and Deploy Feedback Intercepts Across All Their Digital PropertiesQualtrics, the leader in experience management, announced a new XM Integration with Adobe Experience Platform Launch to help organizations deliver breakthrough customer experiences (CX) at scale, and faster than ever. With the Qualtrics extension for Experience Platform Launch, customers can quickly create and deploy feedback intercepts across all their digital properties to gather customer feedback and close experience gaps faster.The Experience Platform Launch extension further builds on Qualtrics and Adobe’s existing relationship, which includes an Adobe Analytics XM Integration built on the Qualtrics Developer Platform (QDP). The Qualtrics Adobe Analytics integration is used by hundreds of customers to help them more easily integrate experience (X-data) and operational data (O-data) to gather critical data at every point of the customer journey.Marketing Technology News: Usabilla Named a Strong Performer in 2019“To compete in today’s experience economy, organizations must have the ability to understand the relationship between operational data and experience data,” said Webb Stevens, VP of CustomerXM, Qualtrics. “By expanding our Adobe integration capabilities to include both Adobe Experience Platform Launch and Analytics on the QDP, we’re making it easier than ever for organizations to understand that relationship and turn insights into action.”The Qualtrics extension for Experience Platform Launch simplifies the process of managing website feedback tags so customers can track customer feedback and behavior more efficiently, empowering organizations to deploy campaigns faster and gain greater insight from website data. Qualtrics, which has pioneered Experience Management (XM), is dedicated to building an ecosystem with world-class partners to help organizations manage the four core experiences of business – customer, employee, brand and product.Marketing Technology News: Zebra Technologies to Acquire Profitect Inc.“Qualtrics makes it easy for organizations to not only gather customer feedback, but to predict the actions that their customers will take,” said Cody Crnkovich, Head of Platform Partners and Strategy, Adobe. “By introducing the Qualtrics extension for Experience Platform Launch, we’re making it even easier for customers to measure and improve customer experiences.”The QDP provides customers with access to best-in-class XM technology via XM Solutions and XM Integrations. Built on a robust API layer to help organizations turn feedback into insights and take action faster, QDP continues to expand to connect all aspects of the experience management ecosystem.Marketing Technology News: Instagram Stories and Video Ads Become Branding Staples in Social Adobe Experience Platformcustomer experiencesMarketing TechnologyNewsQualtricsXM IntegrationsXM Solutions Previous ArticleZylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycleNext ArticleAgari Taps Doug Jones to Drive Corporate Development and Strategylast_img read more