The panel “CONTEMPORARY CROATIAN TOURISM – identity and migration (opportunities and threats)” was held on December 07, 2018 as part of the International Conference “Migration and Identity: Economy, Culture, State” at the Croatian Chamber of Commerce in Zagreb.After the introductory words of the moderator dr. Sc. Mateja Petračić, who stated that migration and identity in tourism are an extremely important factor in development and that more needs to be said about it, while Dr. sc. Sanela Vrkljan from the tourism sector of the Croatian Chamber of Commerce, pointed out that it is necessary to face the problem, but also not to look at migration trends as something necessarily negative when we talk about tourism. She also emphasized that the previous historical waves of population emigration are very different from today’s and that today we are talking about two-way movement and migration. She stated that this is a problem of the system, not the labor force, and that it is necessary to work on strengthening the culture of work and further hotel investments in tourism. She also emphasized that the Dual Education and ERASMUS + programs are in the focus of the activities and efforts of the Croatian Chamber of Commerce and that in this way they encourage excellence.Dr. sc. Ingeborg Matečić from the Faculty of Economics in Zagreb emphasized the importance of identity in presenting Croatian tourism in the world, and the necessity of branding Croatian identity. She emphasized the possible dangers of branding, how care must be taken with the realistic picture of traditional features when it comes to promotion. It is very easy to fall into the trap of untrue information that can have unforeseeable negative consequences for the image of Croatian tourism. She also referred to the example of the city of Cancun and the experience she gained while staying in Mexico.Photo: Swanky Mint hostelAnte Grancarić, B.Sc. project director for Swanky & Pop Up projects, as a representative of entrepreneurs in tourism, explained the vision and way of doing business of Swanky Mint hostel, which operates through active projects throughout the year and is the winner of several renowned awards for the best small hostel. He emphasized that they are hostel guests, guests of high paying power who can afford high category hotels, but stay in a hostel precisely because of the Local experience experience, unusually attractive architecture and the decoration it attracts. He joined the thesis of Dr. sc. Vrkljan that migrations also have some positive effects and examples. He singled out the “Pop Up Summer Garden Festival” and several smaller projects during the year that attract guests. “Advent is a tourist product and should be treated as a frying pan.” He also stressed that a work culture is extremely important in tourism to be successful.Dr. sc. Mladen Vedriš, as a participant in the panel, pointed out that “Social costs are greater than economic benefits in the Republic of Croatia” “Tourism must become a factor in employing highly educated professionals because so far everything comes down to rent” Vedriš points out. He particularly emphasized that in today’s Croatian tourism, the concepts of tourist income and profitability are often confused, and that income from tourism should be viewed from the aspect of profitability. He gave the example of Italy where local daily migration of the population is in force.Conclusion of the discussion: It is necessary to achieve the excellence of the offerRaising the quality of services through “boutique” tourism and specific forms of niche tourism, planned and systematized destination management, as well as mutual cooperation of all participants in tourism, it is necessary to achieve excellence that would ultimately increase the welfare of local people and stop the negative effects of migration and branding. identity for the purpose of recognizing and increasing demand in emitting markets. Along the way, we should first work on raising awareness about tourism and the culture of work, and then on the regulations that should enable easier and more efficient business while maximizing the profits of each of the individual entities in tourism.The peak of the labor shortage is just ahead of usIt is predicted that by 2050 we will be left without 800.000 people. A million new workers are needed to save the economy, but we do not know how to reach them. Between criticism of the collapse of labor prices on the one hand and concern for the preservation of cultural identity on the other, it is clear that we need to adopt smart immigration policies and break down our own prejudices in order to survive. These are the conclusions of the second panel of the conference Migrations and identity: culture, economy, state.”The Croatian economy has no chance without immigration because the departure of people is a much greater economic loss than their remittances could ever compensate,” said the adviser to the President of the Croatian Chamber of Commerce for labor policy and employment. Davorko Vidović on a panel called Migration and the labor market.Krešimir Ivanda, a doctoral student at the Department of Demography at the Faculty of Economics in Zagreb, presented the Croatian labor market from the perspective of immigrants, saying that we have structural problems such as the disparity between labor market needs and education, very late employment and early retirement. . “An exceptional shortage of labor due to negative demographic trends is yet to come. According to projections for 2051, counties will lose an average of 30 percent of the working population if current activity rates are maintained. So even though we are a country of emigration, we have always been a country of immigration. Some sectors, such as construction, tourism and manufacturing, have been dependent on immigrants for a decade”, Said Ivanda, adding that people who immigrate behave like the local population in terms of economic activity, which is not good because their activity should be significantly higher. Assistant Professor at the Faculty of Economics in Zagreb Željko Bogdan he commented on the impact of remittances on our economy. “The Croatian diaspora can help the Croatian economy through remittances because they carry higher domestic demand, have a positive effect on economic growth, but the inflow of foreign currency can negatively affect the price competitiveness of merchandise exports”, Said Bogdan, emphasizing that his analysis shows that the impact of remittances on economic growth is not excessive, but that they helped during the crisis. She followed up on his presentation Antea Barišić, an assistant at the Department of International Economics of the EFZG, adding that remittances have a countercyclical effect, and in Croatia, according to the World Bank, in 2017 they amounted to 4,5 percent of GDP. These are only remittances through the current account, and the amount is projected to be 30 to 50 percent higher in reality. “Emigration has a social and political impact, but we are primarily interested in the economic one. According to the neoclassical model, the winners are workers in the country of emigration and capitalists in the country of immigration”, Explained Barišić, noting that due to emigration, GDP is decreasing in general, but GDP per capita is growing. Following this was the presentation of Danijel Knežević’s research, which presented the results of research into the impact of migration trends on sustainable human capital in Croatia. “It turns out that the more people emigrate, the higher the quality of human resources, that is, the more people who can find a job remain. Those who are more incompetent go according to that correlation, but it is terrible that we are more competitive based on that. In the long run, with such a trend, we can have XNUMX% employment, but the story is still catastrophic”, Concluded Knezevic.