The Trail Blazers have struggled recently, losing their last two. But, with the Warriors coming to town on the second night of a back to back, Portland hopes home cooking makes the difference.When/Where: Moda Center, 7:30 p.m. (NBCSBA)Blazers projected starting lineup: Al-Farouq Aminu, Maurice Harkless, Jusuf Nurkic, Damian Lillard, CJ McCollumBlazers Stock Report: Since the last matchup between these two teams, Portland has maintained its standing as one of the five best teams in the …
Why IoT Apps are Eating Device Interfaces One year after its formation, the operator-led Wholesale Applications Community (WAC), has launched its commercial service. The group, an allegiance of telecommunications firms and others working together to create a common mobile platform, has a goal to simplify the mobile application process for developers, allowing them to deploy mobile apps across all member networks simultaneously. Essentially, it’s an effort to build a global mobile app store. And one that supports HTML5.We’re using the term “app store” somewhat loosely here. Unlike consumer-facing app stores like iTunes or the Android Market, WAC apps aren’t sold in a single standalone store which end users access on their own. Instead, these are wholesale apps will be launched into the participating operators’ own mobile app stores – those are the ones that are typically pre-installed on the devices themselves.8 Operators on Board at WAC LaunchToday, 8 of WAC’s operator members have announced their intention to begin selling the apps based on the WAC standard in their own marketplaces. This launch group includes China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. Over the course of 2011, WAC will bring 8 more operators on board and will then add more yet again until all of its operator members – a group of over two dozen worldwide – are on board.At launch, there are already 12,000 apps built using WAC standards. With HP as a WAC member, that means it could easily bump up the number of apps for its new webOS smartphones and tablet, if it chose to add WAC-based applications to its app store.Can Operators Move Fast?When WAC launched at last year’s Mobile World Congress, there was a lot of skepticism about whether mobile operators could move fast enough to keep up with the pace of innovation on the mobile application front. But by fall of 2010, the group had introduced WAC 1.0, the first version of the standard for creating these HTML-based apps. This initial version only supported HTML4 however, while also providing access to on-device functionality, like access to the accelerometer, camera and address book.Today, WAC is launching the next version of the standard, WAC 2.0, and with it, support for HTML5. It also offers increased functionality and the ability to access the file system, calendar and device orientation.WAC 3.0’s release is on track for this fall and it will introduce one of the more exciting features for developers yet: access to operator network APIs (application programming interfaces). That means developers will be able to create Web apps that offer in-app billing and user authentication. Soon, other operator APIs like location and messaging will open up, too.A demo app using WAC 3.0 was created in partnership with Fox TV for the popular TV show “Glee.” The app shows off how easy it is for users to sign in and make purchases – in this case, songs from Glee – using their phones.WAC Wants to Make Apps Simpler to DevelopAccording to Randall Stephenson, CEO of AT&T, and another of the WAC operator partners, half of AT&T’s customers today are accessing the same content on three or more devices. WAC is beneficial to these types of users because a single app can run on multiple mobile operating systems. This both “improves customer choice and speeds the innovation cycle,” he said. It’s also beneficial for developers because of its cross-platform nature.Adobe is now a member of WAC, too, and is interested in bringing the WAC standard to its community of 2.5 million Flash developers.In addition to the execs from Vodafone, AT&T, Ericsson , Orange, KT, Samsung and Telefonica, mobile device manufacturers including Huawei, LG, Samsung, Sony Ericsson and ZTE were also present to show their support for the standard. For more information, the WAC developers guide and sample code is available from the WAC website here. Related Posts What it Takes to Build a Highly Secure FinTech … sarah perez Role of Mobile App Analytics In-App Engagement Tags:#apps#mobile#news The Rise and Rise of Mobile Payment Technology
These brands have all been quite successful, but how can you improve yours?1. Don’t Just Put CTAs at the EndStatistics (via Visible Measures) have shown that you can expect to lose 20% of a Youtube audience within the first 10 seconds, 33% by 30 seconds, and 44% by 60 seconds.While you may want your audience to consume your content before making a decision to invest more time, you also want to capitalize on your largest audience. Hit them hard and hit them early with your video’s message and takeaway content.2. Limit Your CTA to as Few Specific Actions as PossibleThis might be too many, via CorridorDigitalIdeally, you should prioritize your asks of your viewer (share, subscribe, sign up, buy) and decide on one that is the best combo of likely and helpful to your cycle. If you’re asking for all of the above, you’re very likely to get none. It’s also helpful for when measuring the success of your video to see a clear indication of how well people respond.3. Put Your CTA Outside of the VideoImage via Film RiotSimilar to asking for too much too fast, sometimes asking for anything at all may seem like a negative to some viewers. If using a CTA in a short thirty-second video feels too sales-y (and viewers respond to it that way), maybe try moving your CTA to the natural next click or scroll away.Some brands put their heavy-asking CTAs on their Youtube Channel landing pages, preferring to leave their videos with lighter CTAs or none at all.4. Make Your CTA Enjoyable and Part of the ContentFinding creative ways to present your CTA can be a challenge — but when done right, it can make them unnoticeable to your viewer. Take Cracked for example, a pop culture and entertainment website with a popular Youtube Channel. They have CTAs included in each of their videos that feature behind-the-scenes looks into the production of the content. The CTAs feel like an added bonus and an enjoyable part of the viewing process.A solid CTA will always only be as good as the content that surrounds it. Work to make it as strong as possible, but never lose focus from making videos that people will enjoy and remember.Have any more tips for improving CTAs? Let us know in the comments! The end of the videos were very straightforward with their ask. Book your flight today, call us at 555-5555 for more information, visit us at www.corporatewebsite.com. To the corporations, this was part of their sales cycle and could be tracked in terms of direct revenue.These days, online videos are measured in view counts, likes, shares, and follows. And it’s not just corporations anymore; videographers, vloggers, and content producers of every type are making online video. The goal is no longer quite as direct, so the asks have become much more diverse (or even not included at all).Here are some of the most popular CTAs that you may be familiar with. You’ve seen them in TV commercials and Youtube videos, telling you to visit a website or click the like button below. Let’s explore how to get the most out of your “Call to Action.”Top image via ShutterstockHistorically, for most corporate and commercial ventures, video is a component of advertising. Corporations, companies, and brands use advertising to increase sales and revenue. Like billboards and radio broadcasts, television commercials were meant to encourage an audience to purchase a product.
Story Highlights She noted that, traditionally, secondary students who move into grades 12 and 13 are required to do the Caribbean Advanced Proficiency Examination (CAPE) and earn four units for each of the two respective grades.She said that the Caribbean Examinations Council (CXC) is reconfiguring the units at grades 12 and 13 to enable students to attain at least 60 credits as specified by the University Council of Jamaica (UCJ) in order to earn that associate degree.“So, that is a decision that has been taken and developed by the Caribbean Examinations Council. So all students that are doing CAPE can now have the opportunity to leave with an associate degree, which is two years of college education,” Dr. McLean stressed.The NCE/NCEL training programme was designed to equip principals and Board chairs with the skills needed to effectively influence and guide the strategic direction of their respective schools; increase awareness of the legal and regulatory framework governing public educational institutions; and empower school Boards to effectively interrogate and navigate the various issues.Public Relations Officer of the National College for Education Leadership (NCEL), Toni-Ann Rankine, presents one of the new handbooks for school Boards to Chairman of Greater Portmore Primary School, Troy Bygrave. Occasion was the NCEL/National Council on Education (NCE) training workshop for principals and Board chairs, held at the Melia Braco Village in Trelawny on Monday, March 12. Permanent Secretary in the Ministry of Education, Youth and Information, Dr. Grace McLean, says the introduction of a full seven-year secondary school programme “is a serious game changer for education in Jamaica”. “What it means is that every single child, whether they are at the lowest level or the highest level, the kind of instruction that is being provided will allow them to be brought up to the required level, so that they can at least leave with an associate degree,” she noted. Permanent Secretary in the Ministry of Education, Youth and Information, Dr. Grace McLean, says the introduction of a full seven-year secondary school programme “is a serious game changer for education in Jamaica”.She explained that the programme grants sixth-form students the opportunity to leave grade 13 with an associate degree and enables them to move into a tertiary institution to complete their bachelor’s degree in another two years.“What it means is that every single child, whether they are at the lowest level or the highest level, the kind of instruction that is being provided will allow them to be brought up to the required level, so that they can at least leave with an associate degree,” she noted.Dr. McLean was addressing the National College for Education Leadership (NCEL)/National Council on Education (NCE) training workshop for principals and Board chairs held at the Melia Braco Village in Trelawny on Monday (March 12).Permanent Secretary in the Ministry of Education, Youth and Information, Dr. Grace McLean, reads from the new handbook for school Boards while addressing a training workshop for principals and Board chairs hosted by the National College for Education Leadership (NCEL)/National Council on Education (NCE) at the Melia Braco Village in Trelawny on Monday (March 12). She explained that the programme grants sixth-form students the opportunity to leave grade 13 with an associate degree and enables them to move into a tertiary institution to complete their bachelor’s degree in another two years. New handbooks for school Boards were also distributed to those in attendance.
Prime Minister, the Most Hon. Andrew Holness, toured the completed Barbican Road Upgrade Project today (June 1).The US$4.4 million project was done under the Major Infrastructure Development Programme (MIDP).The works at Barbican entailed significant widening and upgrading in the vicinity of the Barbican Centre, which is expected to alleviate congestion in the area.The Prime Minister said the Barbican and other upgraded roads have been designed with law enforcement in mind.“We have built into them technology. These areas will be monitored with the latest sensors and cameras. We are not building roads to make it easier for criminals to do what they do. These roads are built to make it harder for criminals,” he said.The Prime Minister noted that the technology will enable the police to identify licence plates; identify individuals facially; and track persons through road crossings.“If you are about to commit a crime, don’t drive through here,” he warned, in reference to Barbican Road, pointing out that this will be replicated throughout Jamaica, “because we must get on top of the criminals.”The Barbican project is one of several legacy road projects under the MIDP which the Prime Minister visited in Kingston and St. Andrew.He also toured the Constant Spring Road Improvement project; Mandela Highway Realignment and Reconstruction project; and the Hagley Park Road Improvement projectThe legacy projects are aimed at significantly improving the targeted roadways to facilitate seamless travel by the commuting public. The Prime Minister noted that the technology will enable the police to identify licence plates; identify individuals facially; and track persons through road crossings. Story Highlights The legacy projects are aimed at significantly improving the targeted roadways to facilitate seamless travel by the commuting public. Prime Minister, the Most Hon. Andrew Holness, toured the completed Barbican Road Upgrade Project today (June 1).
Here at FiveThirtyEight, we’ve watched Chip Kelly’s 2015 campaign as Philadelphia Eagles head coach/general manager with a combination of fascination and horror. His offseason roster-shuffling was spellbinding; the season itself, not so much. And on Tuesday night, it all came to a screeching halt with the news that Kelly had been fired in the wake of Philly’s 38-24 loss to Washington, with one game left in the season.Although Kelly had two years left on his contract, the dismissal wasn’t exactly a surprise. According to Elo ratings, our pet metric for gauging team strength, the Eagles have been one of the league’s most underwhelming teams this season. It’s telling that Philly refused to even let Kelly play out the string in Week 17, as if to emphasize the magnitude of the disappointment — this is only the seventh time since 1970 that an NFL team has fired its coach with exactly one game left in the schedule.Despite the fanfare that accompanied Kelly’s transition to the NFL in 2013, Philly couldn’t sustain the flashes of offensive brilliance it showed during Kelly’s first season as coach. The team regressed each year under his watch, to the degree that — according to our expected points added (EPA) grades, which rate teams on a scale in which 100 is average and one standard deviation is worth 15 points — Kelly’s final edition of the Eagles was below average at running the ball and stopping the pass, and downright horrible when it came to passing and stopping the run. PER PLAY, HURRY-UPPER PLAY, NON-HURRY-UP Broncos20132425.7+1.3636.5-0.17 It bears mentioning that the league-average EPA on hurry-up plays is significantly worse than it is on other types of plays (shaded both ways by manic end-of-game scenarios), so we might have predicted that the Eagles would fare much worse while in blur mode, not better. Yet Philly managed to keep its hurry-up efficiency above league average and compounded that edge by running these up-tempo plays about four times as frequently as the typical team. This should have been a tremendous advantage.And if all Kelly did was run fast plays, we might not be discussing his firing right now. But aside from Kelly’s first season, Philly’s offense has been hugely ineffective when it isn’t pushing the tempo. A freakishly efficient showing on fast-paced plays last season helped temporarily mask that issue, but the Eagles offense cratered this year when its hurry-up efficiency dipped, even though it remained above league average. It’s hard to rely solely on your hurry-up when, even at its peak, hurry-up can account for only about a third of your plays.The irony, of course, is that Kelly’s failed Eagles tenure will probably be seen as a sort of referendum on his fast-paced style. And perhaps the types of players necessary to properly execute that formula are less suited to a conventional playing style, or the allocation of practice time required for their execution precludes a team from being sharp in a standard set. But Kelly’s fast-break offense itself turned out to be one of the Eagles’ greatest strengths. The problem, it turns out, was damn near everything else the team did. Eagles20143025.1+0.4434.2-0.17 Giants20151326.4+1.2737.3-0.17 Chargers20151325.1-1.0338.8+0.13 Texans20141425.9+2.0238.3-0.36 Source: TruMEDIA The NFL teams that hurried up the most, 2013-15 Eagles201536%25.1s+0.1033.0s-0.14 201311512195117 Source: TRUMEDIA Patriots20131525.5-0.4637.5+0.14 Bills20132226.9-0.0835.3-0.06 Browns20141525.0+0.6637.6-0.18 20141039897112 Eagles20132726.0-0.0135.0+0.13 201587979791 Packers20151326.1-0.6438.7+0.12 Jaguars20131626.0-2.2837.7+0.25 Patriots20141626.1+1.3837.2-0.17 OFFENSE RATINGDEFENSE RATING The decline of Kelly’s Eagles TEAMYEARHURRY-UP %TIMEEPA VS. AVGTIMEEPA VS. AVG Ravens20131227.0-0.7437.2-0.00 Texans20151225.4+1.2737.9-0.22 NFL Avg.825.7-0.1239.5+0.01 YEARPASSINGRUSHINGPASSINGRUSHING Now, maybe this season’s ignominy was a hiccup, albeit one largely attributable to the slew of personnel changes Kelly made over the offseason. Certainly, teams this bad at passing tend to bounce back the next season. But it’s rarely enough to get back to league average,1Since 1966, only 27 percent of teams with a passing index from 85 to 90 made it to 100 the next season. and even if the Eagles did, they’d still be left with a mediocre offense overall. That’s hardly the revolution Philly had in mind when it lured Kelly away from Oregon three years ago.But here’s the thing: The “blur” offense actually worked for the Eagles. In terms of using the fewest seconds of clock time per play, the 2015 Eagles were the fastest-paced NFL team since TruMedia began tracking the statistic in 2006. They kept pushing the proportion of their plays that used fewer than 30 real-time seconds between snaps — which I’ll define as “hurry-up” plays for our purposes — and those plays largely continued to be more effective (by per-play EPA) than the league average across all plays.